Made to Stick

by Dan & Chip Heath

This is a must read. And an easy one. To me, the biggest take-away for nonprofits is that leaders love their work and want everyone to love it. So they over-tell and try to cover everything. The Heath Brothers talk about cutting through the clutter and “the curse of knowledge” – we know so much about our organizations that we get into detail that listeners don’t understand. They say that we can’t un-know what we know so we have to transform how we communicate to those who don’t know about our work.

Recommended by Joan Garry Consulting